Tiger's Eye

Advertising creative director Tiger Savage set up independent branding consultancy Tiger’s Eye in 2010, and commissioned Sabina to create a visual identity for the brand. Specialising in work for the luxury, fashion, and beauty industries, Tiger’s Eye is a lively, progressive company working across a range of media platforms, a quality that Sabina sought to reflect in the design of its graphic identity. 

A sharp, pared-down logo provides an anchor for the brand’s visual identity across media from print to web.
The logo also proliferates into a series of complex optical patterns and animations, embodying the kaleidoscopic personality of
Tiger’s Eye.